DIRECTOR OF COMMUNICATIONS, MARKETING, AND EVENTS
Cedric D. Mobley is the director of communications, marketing, and events for the Atlanta University Center Consortium, responsible for increasing the visibility of thought leadership, research capacity, and community impact associated with one of America’s premier collective of academic institutions. Prior to joining AUCC, he served as chief marketing and communications officer and special assistant to the president at Fort Valley State University. There, he led the repositioning of institution’s brand through increased visibility, aggressive and effective marketing, editorial direction, digital and social media strategies, and meaningful messaging. Mobley previously served as associate vice president for institutional communications at the Maryland Institute College of Art (MICA). As MICA’s chief communications officer, he was responsible for the college’s media outreach, marketing, publications, positioning, and internet activity. Under his leadership, the college’s press coverage increased by more than 200% annually and social media followers increased by six times. Mobley also served as the national consulting director for the National Black MBA Association’s Leaders of Tomorrow Mentoring Program (LOT), mobilizing more than 200 mentors across the country to help some 800 high school students maximize their potential. He was the creator of the organization’s annual Success Boot Camp, LeaderTech STEM careers program, and Global Community Service Project, and was the principal cofounder of the LOT National Business Case Competition, which in its 20th year has awarded more than $500,000 in scholarships and programming support to minority students from all over the United States. In addition, he has been a consultant on programming and communications for organizations including the National Association of Black Accountants and South Carolina State University and a speaker for the Thurgood Marshall Scholarship Fund.
Previously, he was associate dean for strategic marketing and communications at the Georgetown University School of Continuing Studies, helping to generate more than $50 million in revenue for the school and leading production on publications that have won six awards for production, design, creativity, and printing. Prior to Georgetown, Cedric was an account supervisor and marketing director for the public affairs department of Porter Novelli, one of the world’s largest public relations agencies, and marketing manager for the United Negro College Fund, responsible for raising over $21 million in donations and pro-bono support through direct marketing and public relations associated with the “An Evening of Stars/ Lou Rawls Parade of Stars” telethon.
Cedric is also a past chief of staff and communications director for the Congressional Black Caucus chair, managing Congressional staff and communications outreach including speechwriting, press relations, television show production, website design, and newsletter editing. He is a graduate of Florida A&M University with a bachelor’s degree in accounting and an MBA in marketing, and a certified Project Management Professional. Cedric is the past host of the Politickin’ talk show on XM Satellite Radio. The National Black MBA Association awarded him its National Helping Hands Award for community contributions, as well as Washington, DC chapter recognitions including the Community Service Award, President’s Award, Choice Award, and MBA of the Year Award.